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Re: Internet Keyword System..
From: Alex Swavely <cohort () swavely net>
Date: Thu, 30 Mar 2006 16:22:31 -0800

Consider, there was a while back and "Internet Keyword Service" based in
the US that was getting a lot of attention at the time, but has since
lost a lot of their traction.  The company is still out there, though.

Currently, the only 'keyword' system I see today is simply a "I'm
Feeling Lucky" Google search via Firefox/Netscape.

IMHO, this is not a "web security" thing at all, this is more akin to
trademark registration.

I would wad up the fax and round-file it myself.

cc wrote:
Dear All,

I received the following fax today and would like some advice.  The
company that faxed me this letter also faxed me a newspaper clipping
from 2004 about this Internet Keyword Service/system.

(Internet Keyword Service(IKS) allows the user to enter a 'keyword'
on the location bar of the browser and it will then go directly to
the company's website.  ie. if Securityfocus.com registered
"SecurityFocus", and a user typed in "Securityfocus", instead of going
to whatever search engine, it will go directly to securityfocus.com.)
 [personally, I don't know how this will work without needing the user
to set the 'search engine' to some China-based one, and whether or not
it will work with non-registered ones.]
[...]
Can someone please point out how this system would 'aid' Web Security?
  Furthermore, is this an example of 'social engineering' (due to the
'scare tactics' and 'pressure' of getting a response)?
[...]
I personally do not see any relevance as to how this will improve 'web
security'.  I'm getting the 'this seems more like a cash-cow' than an
incentive to protect businesses.

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