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Re: music download discounts
From: "Vanderbilt, Teresa" <tvanderb () OZARKS EDU>
Date: Tue, 31 Jul 2007 11:57:00 -0500

Right. The information I saw said the students don't want the service if
they don't feel they own the music. They'd rather download the music
illegally. 

-----Original Message-----
From: Julian Y. Koh [mailto:kohster () NORTHWESTERN EDU] 
Sent: Tuesday, July 31, 2007 10:55 AM
To: SECURITY () LISTSERV EDUCAUSE EDU
Subject: Re: [SECURITY] music download discounts

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There have been a few studies done about how successful the services
like Ruckus and the new Napster have been.

Not sure if this link will still work, but it should hopefully to go a
WSJ article from last summer.  Not sure if there's any newer
information.

<http://www.emailthis.clickability.com/et/emailThis?clickMap=viewThis&et
MailT
oID=1423436138>

Basically, aside from the issues that Roger mentioned, the biggest
barrier (again, at least at the time) to adoption by the students is the
subscription model that required them to start paying fees after they
graduated.

Plus, the #1 digital music player that the students have is the iPod,
and the files from all of these subscription services won't work
natively on the iPod
- - you have to burn them to an audio CD, which costs money usually, and
then re-import to a format the iPod understands (MP3, AAC, AIFF, Apple
Lossless, etc).

On the topic of reducing DMCA complaints:

There is also little consensus among administrators about how 
successful the services have been in eliminating piracy. Although some 
say complaints from the recording industry have dropped sharply, no one

can tell if that's because fewer students are engaging in illegal 
file-sharing or if the industry simply doesn't want to go after schools

that are spending money to combat the problem. "The RIAA's push to buy 
into these services strikes me as protection money. Buy in and we'll 
protect you from our lawsuits," says Kenneth C. Green, the Campus
Computing Project's director.


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-- 
Julian Y. Koh                         <mailto:kohster () northwestern edu>
Network Engineer                                   <phone:847-467-5780>
Telecommunications and Network Services         Northwestern University
PGP Public Key:<http://bt.ittns.northwestern.edu/julian/pgppubkey.html>

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