mailing list archives
hacking FB Ads
From: "Ivan .Heca" <ivanhec () gmail com>
Date: Thu, 2 Aug 2012 10:56:12 +1000
interesting bit of research
“A couple months ago, when we were preparing to launch the new Limited Run,
we started to experiment with Facebook ads. Unfortunately, while testing
their ad system, we noticed some very strange things. Facebook was charging
us for clicks, yet we could only verify about 20% of them actually showing
up on our site. At first, we thought it was our analytics service. We tried
signing up for a handful of other big name companies, and still, we
couldn’t verify more than 15-20% of clicks. So we did what any good
developers would do. We built our own analytic software. Here’s what we
very difficult for an analytics service to verify the click.
What’s important here is that in all of our years of experience, only about
clicks coming from Facebook. So we did what any good developers would do.
We built a page logger. Any time a page was loaded, we’d keep track of it.
You know what we found? The 80% of clicks we were paying for were from
bots. That’s correct. Bots were loading pages and driving up our
Full-Disclosure - We believe in it.
Hosted and sponsored by Secunia - http://secunia.com/
- hacking FB Ads Ivan .Heca (Aug 02)