mailing list archives
more on Philips device could force TV viewers to watch ads
From: David Farber <dave () farber net>
Date: Thu, 20 Apr 2006 19:42:19 -0400
Begin forwarded message:
From: "William S. Duncanson" <caesar () starkreality com>
Date: April 20, 2006 4:30:09 PM EDT
To: dave () farber net
Subject: RE: [IP] Philips device could force TV viewers to watch ads
Although the public details of this are limited at the present time, one
wonders what would be stopping "broadcasters" from preventing users from
changing channels during the show as well? Maybe I'm a cynic, but I
"broadcasters" using this technology to force viewers to either watch
"Survivor 2015: LAX" or pay up.
William S. Duncanson
caesar () starkreality com
From: David Farber [mailto:dave () farber net]
Sent: Thursday, April 20, 2006 14:29
To: ip () v2 listbox com
Subject: [IP] Philips device could force TV viewers to watch ads
Begin forwarded message:
From: Dewayne Hendricks <dewayne () warpspeed com>
Date: April 20, 2006 8:40:30 AM EDT
To: Dewayne-Net Technology List <dewayne-net () warpspeed com>
Subject: [Dewayne-Net] Philips device could force TV viewers to watch
Reply-To: dewayne () warpspeed com
Philips device could force TV viewers to watch ads
By Candace Lombardi
Story last modified Wed Apr 19 13:34:08 PDT 2006
An invention from Royal Philips Electronics prevents TV viewers from
switching the channel during commercials or fast-forwarding past
when watching DVR content.
Viewers would be released from the freeze only after paying a fee to the
broadcaster. The freeze would be implemented on a program-by- program
giving viewers a choice at the start of each one.
According to a recently published patent, the apparatus could work
set-top box. It would use the standard Multimedia Home Platform to
first control signal and then respond by taking control of the TV.
would also be capable of sending the payment information that would
freeze, as it does when authorizing pay-per-view content.
If implemented, the invention would have a significant impact on
Many TV viewers are accustomed to the habit of watching two programs
by flipping back and forth between channels during commercials.
remote controls currently cater to this habit with a button that
automatically flips back to the last-watched channel.
The proposed apparatus would also aggravate children who use DVRs to zip
through commercials to maximize their weekly TV-watching limits, set by
parents. Some DVR technology even lets viewers watch one channel while
So, why then, would a television manufacturer risk angering its consumer
base? Philips says: Don't shoot the inventor.
With this technology, it was the company's intention to develop a new
paradigm for the watching of on-demand television, not to force
watch commercials, said Caroline Kamerbeek, communications director for
Weblog at: <http://weblog.warpspeed.com>
You are subscribed as caesar () starkreality com To manage your
Archives at: http://www.interesting-people.org/archives/interesting-
You are subscribed as lists-ip () insecure org
To manage your subscription, go to
Archives at: http://www.interesting-people.org/archives/interesting-people/
- more on Philips device could force TV viewers to watch ads David Farber (Apr 20)