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more on Philips device could force TV viewers to watch ads
From: David Farber <dave () farber net>
Date: Thu, 20 Apr 2006 20:36:51 -0400
Begin forwarded message:
From: Lee Revell <rlrevell () joe-job com>
Date: April 20, 2006 8:06:39 PM EDT
To: dave () farber net
Cc: ip () v2 listbox com, caesar () starkreality com
Subject: Re: [IP] more on Philips device could force TV viewers to
On Thu, 2006-04-20 at 19:42 -0400, David Farber wrote:
Although the public details of this are limited at the present
wonders what would be stopping "broadcasters" from preventing users
changing channels during the show as well? Maybe I'm a cynic, but I
"broadcasters" using this technology to force viewers to either watch
"Survivor 2015: LAX" or pay up.
I can't see broadcasters ever deploying this - it would fail in the
marketplace. I know a lot of people who got hooked on Tivo and now
would give up TV rather than go back to non-skippable commercials.
I think the future for TV advertisers is ubiquitous product placement -
think '24', where every shot has a Cisco, Ford, or Dell product in it.
And it works whether people Tivo it, watch it on TV with the commercials
or download it with bittorrent.
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- more on Philips device could force TV viewers to watch ads David Farber (Apr 21)