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Recommendation "The Century of the Self"
From: David Farber <dave () farber net>
Date: Thu, 19 Mar 2009 08:20:46 -0400
Begin forwarded message:
From: Shannon McElyea <shannonm () gmail com>
Date: March 18, 2009 11:20:30 PM EDT
To: David Farber <dave () farber net>, Dewayne Hendricks <dewayne () warpspeed com
>, "Robert J. Berger" <rberger () ibd com>, Michael J Kleeman <mkleeman () UCSD edu
Subject: Recommendation "The Century of the Self"
Although this is an award winning BBC documentary from 2002, it sheds
light on how the financial crises today, as well as the great
depression in the 30's, came about.
it starts with Edward Bernays, the father of public relations and the
nephew of Sigmund Freud, who has discovered new ways to use psychology
to manipulate the masses, in peacetime vs. wartime.
You can also find this on YouTube in 4 parts.
"The Century of the Self"
it's quite amazing and sheds light on the current financial crises and
Along these general themes, The Century of the Self asks deeper
questions about the roots and methods of modern consumerism,
representative democracy and its implications. It also questions the
modern way we see ourselves, the attitude to fashion and superficiality.
The business and, increasingly, the political world uses PR to read
and fulfill our desires, to make their products or speeches as
pleasing as possible to us. Curtis raises the question of the
intentions and roots of this fact. Where once the political process
was about engaging people's rational, conscious minds, as well as
facilitating their needs as a society, the documentary shows how by
employing the tactics of psychoanalysis, politicians appeal to
irrational, primitive impulses that have little apparent bearing on
issues outside of the narrow self-interest of a consumer population.
He cites Paul Mazer, a Wall Street banker working for Lehman Brothers
in the 1930s, as saying "We must shift America from a needs- to a
desires-culture. People must be trained to desire, to want new things,
even before the old have been entirely consumed. [...] Man's desires
must overshadow his needs."
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- Recommendation "The Century of the Self" David Farber (Mar 19)