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Web-Savvy Obama Team Hits Unexpected Bumps
From: David Farber <dave () farber net>
Date: Tue, 3 Mar 2009 08:58:45 -0500



Begin forwarded message:

From: dewayne () warpspeed com (Dewayne Hendricks)
Date: March 2, 2009 9:56:39 AM EST
To: Dewayne-Net Technology List <xyzzy () warpspeed com>
Subject: [Dewayne-Net] Web-Savvy Obama Team Hits Unexpected Bumps

WEB-SAVVY OBAMA TEAM HITS UNEXPECTED BUMPS

The team that ran the most technologically advanced presidential campaign in modern history is finding it difficult to adapt that model to government. WhiteHouse.gov, envisioned as the primary vehicle for President Obama to communicate with the online masses, has been overwhelmed by challenges that staffers did not foresee and technological problems they have yet to solve. Obama, for example, would like to send out mass e-mail updates on presidential initiatives, but the White House does not have the technology in place to do so. The same goes for text messaging, another campaign staple. Beyond the technological upgrades needed to enable text broadcasts, there are security and privacy rules to sort out involving the collection of cellphone numbers, according to Obama aides, who acknowledge being caught off guard by the strictures of government bureaucracy. Wherever this experiment leads, what's certain is that, in the same way Franklin D. Roosevelt harnessed the power of radio and John F. Kennedy leveraged the reach of television to directly communicate with the public, the BlackBerry-carrying Obama wants to use the Internet to redefine the relationship between the presidency and the people.

<http://www.washingtonpost.com/wp-dyn/content/article/2009/03/01/AR2009030101745.html >

Courtesy of the Benton Foundation <http://www.benton.org>
RSS Feed: <http://www.warpspeed.com/wordpress>




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