Excellent idea. It is a shame content owners do not see the utility
in your idea.
To bring this back to an operational topic, just because a content
owner does not want to work with someone on this, does the lack of
external bandwidth / infrastructure / whatever make it "OK" to
a proxy which will intentionally re-write the content?
This really boils down to "who is more important? The content or the
(Or the people having to deliver said content to said eyeballs, and
aren't being paid by the content deliverer on their behalf.)