Nathan Cochrane wrote an excellent article for Politech discussing Digital
Angel and the patents it holds for implanting chips into animals (and,
potentially, humans) and tracking their movements. It's here:
http://www.politechbot.com/p-02154.html
Here's Digital Angel's official response:
http://www.politechbot.com/p-02162.html
Note the current announcement is talking only about
wristwatch/leg-cuff-type devices, not implants.
ADSX shares fell 6.81 percent today to close at $0.41:
http://finance.lycos.com/home/stocks/quotes.asp?symbols=adsx&option=
-Declan
---
"Technical data":
http://www.digitalangel.net/da/tech.asp
---
>Digital Angel GPS System Launches First Phase
>
>Summary:
>
>Palm Beach, Fla.-based Applied Digital Solutions Inc. now is offering
>details of its rollout plan for Digital Angel, which it touts as the
>"first-ever combination of advanced biosensor technology and Web-enabled
>wireless telecommunications linked to GPS." The first target market
>appears to be Florida. The company says that by using advanced biosensor
>capabilities, Digital Angel will be able to monitor key body functions,
>including temperature and pulse, transmitting that data along with
>accurate location information to a ground station or monitoring facility.
>Potential applications include locating lost or missing individuals,
>locating missing or stolen household pets, monitoring parolees, managing
>livestock; pinpointing stolen property and preventing the unauthorized use
>of firearms.
>
>Full Article:
>
>PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 30, 2001-- Applied Digital
>Solutions, Inc. (Nasdaq: ADSX - news ) today released details of its
>much-anticipated rollout plan for Digital Angel(TM), the first-ever
>combination of advanced biosensor technology and Web-enabled wireless
>telecommunications linked to Global Positioning Systems (GPS).
>
>As previously announced, the rollout program - which began on November
>26th - will enable the company to leverage its first-mover advantage in
>what is estimated to be a $70 billion Personal Safeguard Technology
>marketplace.
>
>The comprehensive Digital Angel rollout program includes the following
>elements:
>
>-- Delivery of Digital Angel units, for certain target
>demographics. This program, which commenced as planned on
>November 26, 2001, involves a systematic product
>customization and assessment effort designed to ensure all
>Digital Angel products and data delivery requirements are
>responsive to each customer's parameters.
>
>-- An updated and redesigned Digital Angel website with a new
>product registration program and product delivery schedule.
>Customers can now purchase the full array of Digital Angel
>products. Delivery of these units is expected to take from
>three to six weeks.
>
>-- The start of Digital Angel print advertising program,
>targeted to the South Florida marketplace. Beginning in mid
>December, the advertising program will expand to include
>television. The impact of this initial advertising program
>will be carefully evaluated to see if it is suitable for use
>in other markets as the rollout expands nationally.
>
>In explaining the company's rollout plans for Digital Angel, Applied
>Digital Solutions' Chairman and CEO, Richard Sullivan, said: ``We want to
>get Digital Angel products out to customers as quickly as we possibly can.
>But we also want to make sure we do this right. We want to make sure our
>first Digital Angel customers are not only satisfied with the product, but
>absolutely thrilled with it. That means we need to put an emphasis on
>customer service and customizing the product to meet each customer's
>specific needs. This rollout plan is comprehensive, including advertising
>and a new product registration program, but it's also targeted in scope so
>we can manage the process and assess what works and what doesn't as we go
>along. We're taking this a step at a time, beginning in South Florida -
>which has great demographics for us - and then expanding to other markets
>in the coming months.''
>
>About Digital Angel(TM)
>
>Digital Angel represents the first-ever combination of advanced biosensor
>technology and Web-enabled wireless telecommunications linked to Global
>Positioning Systems (GPS). By utilizing advanced biosensor capabilities,
>Digital Angel will be able to monitor key body functions - such as
>temperature and pulse - and transmit that data, along with accurate
>location information, to a ground station or monitoring facility.
>
>Applied Digital Solutions is exploring a wide range of potential
>applications for Digital Angel, including: monitoring the location and
>medical condition of at-risk patients; locating lost or missing
>individuals; locating missing or stolen household pets; monitoring the
>location of certain parolees; managing livestock and other farm-related
>animals; pinpointing the location of valuable stolen property; managing
>the commodity supply chain; preventing the unauthorized use of firearms;
>and providing a tamper-proof means of identification for enhanced
>e-commerce security. Digital Angel Corporation has announced a proposed
>merger with Medical Advisory Systems. For more information on Digital
>Angel, visit www.digitalangel.net.
>
>About Medical Advisory Systems
>
>Medical Advisory Systems, Inc. is a global leader in telemedicine that has
>operated a 24/7, physician-staffed call center in Owings, MD for nearly 20
>years. Through a worldwide telecommunications network, MAS provides health
>care to ships-at-sea and other remote locations, one-on-one ``chats'' with
>a physician via the Internet or telephone, as well as medical and
>non-medical services for the travel industry. MAS owns a 12% equity
>interest in Paris-based CORIS Group, which provides it with the ability to
>offer its services in over 30 countries worldwide. For additional
>information, visit www.mas1.com.
>
>About Applied Digital Solutions, Inc.
>
>Applied Digital Solutions is an advanced digital technology development
>company that focuses on a range of early warning alert, miniaturized power
>sources and security monitoring systems combined with the comprehensive
>data management services required to support them. Through its Advanced
>Wireless unit, the Company specializes in security-related data
>collection, value-added data intelligence and complex data delivery
>systems for a wide variety of end users including commercial operations,
>government agencies and consumers. For more information, visit the
>company's website at http://www.adsx.com.
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