Politech: MPAA plans "global piracy issues marketing campaign"

[Declan McCullagh <declan () well com>]

MPAA press release:

Today during International Day at ShoWest 2004, Jack Valenti, President 
and CEO, Motion Picture Association (MPA) unveiled a "work in progress" 
version of an international trailer that was announced at ShoWest 2003. 
Last year, the MPA, together with a coalition of its Member Companies 
and key multi-national cinema circuits (the Coalition), announced its 
intent to develop tools to be used as part of a series of integrated, 
strategic and targeted cause marketing campaigns to create a better 
understanding of the global piracy issue while encouraging movie 
audiences around the world to respect copyrighted works in the digital age.
For more information, please contact:
Marta Grutka
MPA Public Affairs
818-995-6600 ext. 126
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