IP: new global warming website

[David Farber <farber () cis upenn edu>]

> Date: Fri, 15 Oct 1999 11:13:20 -0400
> Subject: new global warming website
> From: "Chris Walvoord" <cwalvoord () environet org>
> To: farber () cis upenn edu
> X-Priority: 3
>
> For Immediate Release    Contact:   David King, 202-887-8838
> Wednesday, Oct. 6, 1999    
>
> Environmental Groups Announce $11 Million Education Campaign on Global Warming
>
> WASHINGTON, October 6, 1999 -- A coalition of national environmental 
> organizations announced today that they are mounting an $11 million 
> campaign this fall to educate the public about global warming.  The 
> campaign includes the largest television advertising campaign in 
> their history and a web site that will quickly and easily allow 
> concerned citizens to contact their members of Congress about the 
> issue.
>
> The TV spots, sponsored by the National Environmental Trust, the 
> Union of Concerned Scientists and Physicians for Social 
> Responsibility will run on over 200 stations from coast to coast 
> beginning this week.
>
> The cost of the advertising portion of the campaign is $8 million -- 
> an additional $3 million will be spent on grassroots organizing 
> around the issue.  Central to the grassroots campaign is a new 
> interactive website, www.HotEarth.NET. The site is hosted by the 
> National Environmental Trust.
>
> www.HotEarth.net is powered by "Grassroots Manager," a new service 
> from Issue Dynamics, Inc. that uses Internet technology to empower 
> traditional grassroots communications with members of Congress. 
> Utilizing a combination of database technology, enhanced e-mail and 
> Internet communications, "Grassroots Manager," sends email Action 
> Alerts to supporters who register with www.HotEarth.net that include 
> response mechanisms that can be activated the minute the email is 
> read. The response mechanisms include traditional letter writing, 
> faxes, email and --- most importantly---telephone calls --- which 
> are automatically targeted to the appropriate legislators.
>
> "Global warming is a clear and present danger to Americans, but the 
> Internet can be a powerful tool in grassroots organizing," National 
> Environmental Trust President Philip E. Clapp said. "Through our 
> advertising campaign and www.HotEarth.NET, we will be able to 
> identify concerned citizens and supporters, communicate with them 
> effectively and mobilize them to take action on this important issue 
> like never before."
>
> In addition to the action components of the web site, visitors to 
> www.HotEarth.NET can use a  "Global Warming Calculator," which 
> allows visitors to calculate the amount of global warming pollution 
> their automobile produces and what their annual fuel cost is, based 
> on average prices in their state.
>
>
> NET is also sponsoring the Pollution Solutions Tour, which 
> highlights energy-efficient and less polluting products already on 
> the market, such as that will be introduced within the next 5 years. 
> The tour will feature several alternative fuel vehicles and a 
> mobile home trailer containing a variety of hands-on energy- 
> efficient product displays.  Beginning Oct. 4, the Tour will visit 
> 36 cities over the next two months.
>
> ###
>
>
>
>
> For more information on the global warming campaign, visit: 
> http://www.hotearth.net
> For more information on Grassroots Manager, visit: 
> http://idi.net/intserve/products.html