IP: Don't write off Internet commerce: Dan Gillmor on Technology Mon Jul 30 13:45:23 EDT 2001

[David Farber <dave () farber net>]

http://www.siliconvalley.com/docs/opinion/dgillmor/dg072901.htm



> BY <mailto:dgillmor () sjmercury com>DAN G<mailto:dgillmor () sjmercury com>ILLMOR
> Mercury News Technology Columnist
>
> If you take some recent news at face value, you'd have to conclude that 
> the bricks have all but killed the clicks. Webvan Group is in bankruptcy 
> proceedings. Amazon.com is hurting. Online spinoffs like Kmart's 
> BlueLight.com are returning to the roost.
>
> Don't make the mistake, however, of writing off the concept of online 
> retailing. And don't think that traditional stores can, or should, return 
> to business as usual.
>
> Technology has given retailers new tools for efficiency and customer 
> support. Shopping habits have changed irrevocably. We're not returning to 
> the old way of doing things, at least not willingly.
>
> What are some of the lessons from the first era of online retailing? Here 
> are five.



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