more on Ads Created by Users

[David Farber <dave () farber net>]

Begin forwarded message:

From: franke james <franke () jamesgang com>
Date: May 12, 2006 5:33:07 PM EDT
To: dave () farber net
Subject: Re: [IP] Ads Created by Users
Reply-To: franke () jamesgang com

Dave -- I did not cc: ip () v2 listbox com as I assume you want to  
approve the email first.

Dave,

I think IP readers would be very interested in www.trendwatching.com  
which identified the 'customer-made' trend that Sony is riding.

Read below this excerpt from http://www.trendwatching.com/briefing/
---------
And from a business and innovation angle, we’d like to argue that the  
CUSTOMER-MADE trend, co-creating with your customers, is the most  
important one [trend] to watch. Not because everything has to or will  
be co-created in the future, but because tapping into the collective  
experiences, skills and ingenuity of hundreds of millions of  
consumers around the world is a complete departure from the inward  
looking, producer- versus-consumer innovation model so common to  
corporations around the world...

CUSTOMER-MADE: “The phenomenon of corporations creating goods,  
services and experiences in close cooperation with experienced and  
creative consumers, tapping into their intellectual capital, and in  
exchange giving them a direct say in (and rewarding them for) what  
actually gets produced, manufactured, developed, designed, serviced,  
or processed.”
-----------

Franke

Franke James, MFA
Co-founder, The James Gang
Co-creator, The Office-Politics Game
(which has followed the customer-made trend since 2004!)
www.officepolitics.com/op_game.html

David Farber wrote:
> Begin forwarded message:
>
> From: Dewayne Hendricks <dewayne () warpspeed com>
> Date: May 11, 2006 5:31:48 PM EDT
> To: Dewayne-Net Technology List <dewayne-net () warpspeed com>
> Subject: [Dewayne-Net] Ads Created by Users
> Reply-To: dewayne () warpspeed com
>
> [Note: This item comes from reader Scott Berry. DLH]
>
> From: Scott Berry <sjb () optonline net>
> Date: May 11, 2006 2:14:24 PM PDT
> To: 'Dewayne-Net Technology List' <dewayne-net () warpspeed com>
> Subject: Ads Created by Users
>
> Looks like ad agencies are next in line for disintermediation. Not  
> that this should be much of a surprise…
>
> Scott
>
> An Agency's Worst Nightmare: Ads Created by Users
>
> By JULIE BOSMAN, New York Times
>
> Published: May 11, 2006
>
> IT all happens in 24 seconds. Like a souped-up Transformer robot, a  
> silver Sony stereo rapidly deconstructs, then reassembles into the  
> shape of a flat-screen television. The television then converts  
> into a DVD player. The DVD player to digital camera. The camera to  
> portable PlayStation.
>
> The animated spot is the latest television commercial for Sony  
> Electronics, but its creator is not a technology wizard at either  
> of Sony's two advertising agencies. The commercial is the work of  
> Tyson Ibele, a 19-year-old from Minneapolis who won a contest on  
> the cable network Current TV for its first viewer-created ad  
> message; it will run for the first time today.
>
> User-generated content, best known for fueling the popularity of  
> Web sites like YouTube and MySpace, is rapidly taking hold in  
> advertising. Dozens of entries were submitted for the Current  
> contest, and Mr. Ibele's commercial will run for one to two months  
> on the network. In the coming weeks, more user-generated ads for  
> companies like L'Oréal and Toyota will follow the Sony commercial.
>
> [snip]
>
> <http://www.nytimes.com/2006/05/11/business/media/11adco.html? 
> ex=1305000000&en=0488b91d695a5873&ei=5090&partner=rssuserland&emc=rss>
> Weblog at: <http://weblog.warpspeed.com>
>
>
>
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