Verge: YouTube is also cutting its business relationship with YouTube's biggest star, PewDiePie

["Dave Farber" <farber () gmail com>]

Begin forwarded message:

> From: Lauren Weinstein <lauren () vortex com>
> Date: February 14, 2017 at 11:42:19 AM EST
> To: nnsquad () nnsquad org
> Subject: [ NNSquad ] Verge: YouTube is also cutting its business relationship with YouTube's biggest star, PewDiePie
>
>
> Verge: YouTube is also cutting its business relationship with YouTube's biggest star, PewDiePie
>
> http://www.theverge.com/2017/2/14/14608518/youtube-cancels-scare-pewdiepie-season-2
>
>      YouTube's biggest star, PewDiePie, has always flirted with
>    controversy. But his recent use of Nazi imagery and
>    anti-Semitic humor went too far for his corporate partners. On
>    Monday evening Disney announced it was severing ties with
>    PewDiePie, and now The Verge can report that YouTube is also
>    cutting its business relationship with its most famous face.
>    PewDiePie was set to release the second season of his original
>    series, Scare PewDiePie, a YouTube Red exclusive that the
>    video giant paid to produce. The release of that show has now
>    been cancelled, according to a YouTube spokesperson. PewDiePie
>    is also being removed from the Google Preferred advertising
>    program, which is reserved for its bigger and more marketable
>    creators. That will have a direct hit on PewDiePie's earnings,
>    as the Preferred program is home to brand advertising that
>    generates more revenue than typical YouTube advertising.
>
> - - -
>
> Thank you Google for taking some appropriate steps here. I would go further
> and ban him from YouTube entirely, but then I don't run YT. Seriously though,
> thanks for these actions.
>
> --Lauren--
> REPORT Fake News Here! - 



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