McDonald's takes domain names off the menu [gives up on their new TLDs]

["Dave Farber" <farber () gmail com>]

Begin forwarded message:

> From: Lauren Weinstein <lauren () vortex com>
> Date: July 7, 2017 at 9:49:44 AM EDT
> To: nnsquad () nnsquad org
> Subject: [ NNSquad ] McDonald's takes domain names off the menu [gives up on their new TLDs]
>
>
> McDonald's takes domain names off the menu [gives up on their new TLDs]
>
> http://domainnamewire.com/2017/07/05/mcdonalds-takes-domain-names-off-menu/
>
> https://www.icann.org/sites/default/files/tlds/mcdonalds/mcdonalds-termination-notice-redacted-02may17-en.pdf
>
>      McDonald's has decided it doesn't want to run new top level
>    domain names after all.  The restaurant chain applied to run
>    the .McDonalds and .MCD top level domain names, but it
>    recently sent termination notices (pdf) to domain name
>    overseer ICANN voluntarily relinquishing the two domains.  It
>    joins a host of companies that applied for so-called .brand
>    top level domain names that have decided it's not worth the
>    expense or effort.
>
> - - -
>
> With a very few notable exceptions, the main impact of the vast increase
> in new TLDs -- most of which are fundamentally little more than
> extortion operations -- has been to provide vast new playgrounds for
> spam and phishing attacks, and to increase the perceived value of
> quality dot-com domains enormously as the "known" quantity that stands
> out from the crowd. This was all predicted.
>
> --Lauren--



-------------------------------------------
Archives: https://www.listbox.com/member/archive/247/=now
RSS Feed: https://www.listbox.com/member/archive/rss/247/18849915-ae8fa580
Modify Your Subscription: https://www.listbox.com/member/?member_id=18849915&id_secret=18849915-aa268125
Unsubscribe Now: 
https://www.listbox.com/unsubscribe/?member_id=18849915&id_secret=18849915-32545cb4&post_id=20170707104740:36744FD2-6323-11E7-BD28-92104B67A5C5
Powered by Listbox: http://www.listbox.com