Re: ICANN to allow commercial gTLDs

[Matthew Palmer <mpalmer () hezmatt org>]

On Sun, Jun 19, 2011 at 08:22:17PM -0400, Jay Ashworth wrote:
> ----- Original Message -----
> > From: "Paul Vixie" <vixie () isc org>
>
> > inevitably there will be folks who register .FOOBAR and advertise it as
> > "http://foobar/"; on a billboard and then get burned by all of the local
> > "foobar.this.tld" and "foobar.that.tld" names that will get reached
> > instead of their TLD. i say inevitable; i don't know a way to avoid it
> > since there will be a lot of money and a lot of people involved.
>
> I think it's probably worse than that, since a lot of the companies who might
> be foolish enough to try that *are companies that make stuff that's on your
> LAN*... and what are you going to name the *one* Apple server that's on your
> LAN in your internal DNS?
>
> Of course; you're gonna call it "apple".

And it only gets better from there... how many places have various "cutesy"
naming schemes that might include one or more trademarks (or whatever) that
someone might want as a TLD?  A naming scheme involving fruit would cover
your "apple" example, but I'd bet that someone, somewhere, names their
servers after fast food restaurants or brands of shoe...  and I'm confident
in predicting that there are plenty of cartoon characters that some company
or another will want to turn into a TLD.

- Matt

-- 
When all you have is a nailgun, every problem looks like a messiah.
                -- Iain Chalmers, ASR