Re: interesting article on video encoding

[Mark Tinka <mark@tinka.africa>]

On 6/22/24 23:15, Michael Thomas wrote:

> not exactly this list's main focus, but i suspect that lots of people 
> here's day job is to move these bits around as fast as possible once 
> they are being streamed.
>
> https://www.theverge.com/2024/6/22/24171581/netflix-bet-advanced-encoding-anne-aaron 

It's quite impressive, what Anne and her team are doing.

As game-changing as it has been maintaining video quality at lower bit 
rates across various platforms, I think there is a market for a bit 
less-lossy VoD content now as more homes start to get stable FTTH 
services in the 50Mbps range and up.

In particular, Disney+ have finally started releasing content in IMAX 
Enhanced (which has a DTS:X audio stream).

I think there is also a market for a significantly less-lossy version of 
Dolby Atmos that ships for VoD content, because what all VoD providers 
are currently putting out is not really as immersive as what you would 
get from a BD disc, or even streamed DTS:X content as part of IMAX 
Enhanced.

I'd even be willing to pay an extra fee for the less-compressed version 
of Dolby Atmos for VoD (in much the same way Netflix charges you extra 
for their UHD/4K service). If you have the right a/v gear, the 
difference is night & day.

Mark.